Reflective Learning - Collective Normalisation

We all find ourselves doing things in a specific way without knowing why just because we have always done it that way or that is what everybody else does or that is the way it is done locally. Over time, in doing this, we just stop seeing the risks and therefore do not challenge our actions. This is called collective normalisation because we all do it and it becomes common practice.

The aim of this course is not to just watch a video, it is to think and discuss COLLECTIVE NORMALISATION. We want the learner to reflect on what the term means to them in their work activities. We want them to relate it to situations on board their own ship and what they could do differently in the future. With this course, the learner gets an opportunity to understand how to prevent incidents from happening on their ships in the future.

Course author

The Swedish Shipowners’ Association

The Swedish Shipowners’ Association was founded in 1906 as an industry and employers’ association. Since 2001, all employment issues have been handled by the Shipowners’ Employers’ Association, SARF. Consequently, the Swedish Shipowners’ Association is strictly an industry association representing around 60 Swedish shipping companies operating worldwide. The Swedish shipping industry is important in keeping Swedish industry competitive. The mission of the association is to increase knowledge of the Swedish shipping industry and promote issues nationally as well as internationally. Our member shipping companies are at the forefront of environmental and safety issues representing an attractive future field of business sector.

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